Property sales are won and lost in the quiet weeks between conversations. The trust score turns those invisible gaps into an early-warning system — so you follow up at the exact moment a buyer starts to drift.
The 6–18 month problem
A property decision involves site visits, document checks, family conversations, and financing — often over many months. Across a pipeline of dozens of prospects, the buyer who quietly goes cold looks identical to the one who is simply taking their time. By the time silence is obvious, the deal is usually gone.
The deals you lose are rarely rejected — they’re forgotten.
What the trust score measures
Avirt scores each prospect from 0–100 based on real engagement signals, not gut feeling:
- Recency and frequency of site visits and viewings
- Document requests and how many have been returned
- Responsiveness across WhatsApp and calls
- Engagement from the wider decision unit — including spouse and family influencers
When the score starts falling, Avirt surfaces the prospect in your daily queue with a suggested next step — long before the silence becomes permanent.
Add every influencer to the prospect record, not just the named buyer. A deal often turns on a spouse or relative who never appears in your call log — but absolutely shapes the outcome.
Turning the signal into a close
- Watch the trend, not the number. A score sliding from 80 to 60 matters more than a steady 65.
- Follow up with context. Avirt tells you what’s outstanding — a title search, a second viewing — so your message lands as helpful, not pushy.
- Clear the document checklist. Verified paperwork is the difference between a warm lead and a signed contract.